I was commissioned by Jordan Thomas Lane to create the branding for his accountancy and bookkeeping business.
Considering the accounting industry as a whole, and after research into competitors' branding, we took a non-traditional approach for the logo and opted for bright colours and rounded type (whilst still keeping it professional!).
The blue and green of the logo was chosen as the background colours to use on business cards
Logo colour details
Business Card variations - the left was chosen and the colour stripe motif was transferred to the headed paper design
Unused full-text and stacked logo variations, with colours tested on various background shades
A selection of initial logo tests

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